Beverage alcohol in Asia Pacific markets is expected to gain more than +2% in volume and more than +4% in retail value by the end of 2021, according to IWSR Drinks Market Analysis.

Heineken beat analysts’ expectations by reporting a volume sales decline of just 1.9% during the third quarter of 2020.

Havana Club International is to launch an ultra premium rum.

Cuba: Havana Club rum sales fell by 3.5% in 2009, compared to 2008.

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Ben Branson

Ben Branson: Why non-alcoholic pricing is right

The pricing structure of non-alcoholic spirits has a high level of elasticity - there’s already a broad spectrum of price points which consumers are trying to navigate.

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